LUKE DAVIS | PORTFOLIO

About

An Adam Browne creation, redken's former longstanding artistic director, luke is a true testimate to the powerful education skills of his mentors. Luke seems to "get lucky" all the time. Within a week after turning a 3rd year apprentice luke was chosen to assist the untouchable freelance hairdresser, Alan White on one of Harpers Bazaar's largest productions to date,. Both Alan white and Harpers Bazaar's Creative fashion director Mark Vassallo saw potential, and luke went on to assist Alan white on major where he rapidly advanced, under the maticulous eyes of one of the most respected and skilled freelancers in the world. but it wasnt just his "on the job skills" that place Alan White in a league of his own, as luke says "it was all the times after doing really challenging shows and shoots, on the phone and in the car talking for hours, you would think that after 12 hours of doing really high calibre work even the most centred person would get a little selfish, not alan, all he knows how to do is bring out the best in everyone that he comes across. Mark kept a close eye as luke progressed, and when he was ready he was given the chance to style alongside mark and the talented heavyweight photographer Simon Lekias, main Fashion for Grazia.
Luke knew at this point that it was time to step up. "Being given opportunities like this, you have to really put it all on the line, the pressure is insane, it pushes you to commit and produce work that is worthy to live up to the massive names that took me under there wing. i learnt really quick that to make it in this industry you really have to bust out and make a statement, and show the industry what your made of"

luke pulled mark aside on his first grazia job and told him that he was ready to step right up and asked him, if he had any advice. Mark Said simply "link up with elvis and do some shootsand build a portfolio." the elvis he's refering to is Elvis Di Fazio, a hot emerging photographic talent. Luke found himself around others with the same level of passion and drive as him. Luke went on to produce work that saw him published in magazines such as Harpers bazaar, Oyster, Flair, Soma Cleo and of course grazia, and within 2 years of his first session with mark, luke was a loreal Director at fashion week, and had a strong portfolio with two international covers. By this stage luke was working closely with Daren Borthwick, a regular on Luigi murenu's shows. Daren sealed the deal for luke "daren is so good at dong hair, sometimes it scares me. he can pull out anything, anytime, anywhere. daren and i seem to gel really well. which is everything when you see people at there limits under pressure." Earlier this year luke teamed up with de lorenzo to creative direct an advertising campaign called summer romance, and rocked the house down at the de orenzo/Aspya Convention at the hyatt with a talented team of budding stylists and techs that he says would rival the skills of some of sydneys agent represented freelancers. whilst at the conference luke also directed the hair in perth fashion festival where he teamed up with thom kerr and jaime lee major on the finale UP, which made the front page of the new york magazine. To put it simply luke said "it was Thom Kerr creative directing for jaime lee major. i was doing hair for it. it just had to be. so we came up with a way for me to direct the hair, from sydney and custom make hair peices for each model". Luke is now busy with Plans so big, he wont release information about it for another 6 months. Mark my word Keep your eye on luke. He moves pretty fast. Leaving a trail of unbelievable images in his wake. love him or hate him, Luke is here to leave his mark and there is not much can stop him.


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